The Ambler Hotel

I put together the concept, name, and brand strategy for The Ambler Hotel while at Shillington Education. The brief was to design a brand for an adventurous hotel in Madagascar.

I began by researching, brainstorming, and concepting. Once I landed on the concept of “the Rebels Retreat,” inspired by Madagasacar’s history as a haven for pirates and the name “Ambler,” which means one who walks leisurely, I began the Visual Identity process. I created a handful of illustrations to accompany the logo and type system, wrote copy lines, and built out a range of marketing materials.

Brand Design / Illustration / Copywriting