A hand-illustrated tote for a local favorite
New Seasons is a regional grocery store that champions local suppliers. New Seasons reached out to me in spring 2022 to help bring their vision for a 4-panel tote bag showcasing local suppliers to life.
I created a custom map for each of the four sides of the bag, celebrating each unique region with hand-drawn elements and hand-lettered labels.
It's sold in stores, where it's become a shopper favorite and a brand icon. It's a handy, well-used grocery tote, which is exactly what I hoped it would be.
Role: Illustrator
New Seasons Market Tote Bag
Visual Identity for Tern Trucks
Brand strategy, logo, and launch materials for a new all-electric delivery truck
In 2023, Play & Co Creative brought me on to produce and lead the brand for Tern Trucks, a new line of all-electric delivery trucks from Hexagon Purus, a global leader in zero-emission mobility technology. Drawing on my background as both a brand producer and a designer, I led the project from the strategy and design side, in partnership with Play & Co.
The name comes from the Arctic Tern, a bird famous for its long-distance migrations. The logo follows that idea: it's built from the pathways a truck might travel, including the arc within the wordmark itself. The color palette pulls inspiration from the dusky light of early-morning and late-night deliveries.
From there, the identity extended to the website, print materials, and the launch social posts. The team loved it, and the brand was a huge hit in the industry at launch.
Brand strategy, logo, website, print, social
Role: Brand Designer
Design support for Amazon One Medical
Brand Design for Amazon One Medical
Ongoing design work with the embedded brand team
For the past three years, I've been part of the embedded brand team at What Else, supporting Amazon One Medical as a Brand Designer. I started when the brand was still One Medical and stayed on through its merger with Amazon.
My work has covered a lot of ground: in-office collateral, social media posts, emails, brochures, and plenty of ads on the Amazon homepage and beyond.
Campaign design, advertising, collateral, social, email
Role: Brand Designer
50 illustrations for New Seasons' packaging rebrand
As part of New Seasons' packaging refresh, I illustrated every item in their white-label food line, from peanut butter to ice cream to jam to juice. In total, that was 50 food illustrations designed to live on the packaging.
Role: Illustrator
Illustrated Foods
Brand Identity for Canari
Naming, logo, and brand strategy for a modular air purifier.
Canari started as a concept from Play & Co's core team: new parents need better air quality to support their newborn's early lung development. That insight grew into a modular product platform built to adapt to any environment, from homes to workspaces to playrooms, blurring the line between furniture and smart appliance.
I led the brand strategy for Canari, in partnership with Play & Co, who handled the product design. I led logo development, brand voice, and the overarching visual narrative.
Services: Brand strategy, naming, logo, color, typography
Canari
Website Refresh for Bungalow Kitchen
A light redesign born from a small functionality fix
What started as a quick exploration to improve the menu and footer functionality turned into a light refresh of the Bungalow Kitchen site. I streamlined the colors and text styles, built new catering and gallery pages, reimagined the menu page, reorganized the events page, and added an announcement banner.
I designed the site in Figma, worked closely with the BK team throughout, and handed off the final designs to their developer for build.
Services: Web design
Bungalow Kitchen
Map for Powell's Books, Independent Bookstore Day
An illustrated map turned window display and tote bag
For Independent Bookstore Day, I created an illustrated map for Powell's Books. It ended up living a double life: as a window display in the store and as a graphic on a tote bag.
Role: Illustrator & designer