New Seasons Market

In the spring of 2023, I collaborated with the marketing team at New Seasons Market to design and illustrate a custom map for their new reusable grocery totes. Each element was hand drawn and then digitized and, once finalized, laid out on the tote bag. The final design uses New Seasons Market’s colors and is friendly and informative. They are available for purchase as your local NSM!

Illustration / Hand Lettering