New Seasons Market

New Seasons Market asked me to design and illustrate a custom map for their reusable grocery totes to highlight all the regional food they sell in the stores. I first worked closely with their team to develop a long list of products organized by region; once approved, I did a few sketches to ensure each icon was placed right over the composition of the four panels. I then illustrated the map, provided a few color options, and ultimately worked with their design team to prepare the artwork for print. New Seasons customers have received the bags well and are available for sale in all New Seasons stores.