Fiina

While working in-house at Betsy & Iya, I helped launch their second store, Fiina, by designing a sophisticated logo and custom pattern. After exploring typefaces, we settled on a clean sans serif with unique details in the "F" and "N" that gave it personality. For the pattern, I combined Fiina's double "I" and Betsy & Iya's ampersand to create a subtle connection between the two brands so that the tissue paper could be used seamlessly in both stores.