FIINA

I designed the wordmark for Fiina, a new fine jewelry store in NW Portland. Working closely with the founders, we looked at a range of inspiration and ideas to get us started. Once we’d landed on a visual direction that we were all collectively excited about, I did some initial typography research, we landed on a bold and elegant typeface with some charm. I tweaked each character, exaggerated some elements, and kerned the mark tightly to create a logo that the team at Fiina loves.

Logo Design / Typesetting