Canari

I worked with Play&Co to create the brand strategy and visual identity for Canari, an innovative air purifier designed for new parents. After research and mood boarding, we built a minimal, playful, and inspired-by-nature visual identity that could live in either the health and wellness space or the new baby market. The brand uses soft, minimal colors, refined typography, and playful illustrations to tell the story of a child-friendly air purifier that hides in plain sight while doubling as a nightstand.