CANARI

Play&Co needed a brand strategy and visual identity for an innovative air purifier aimed at new parents. They wanted a high-end brand that spoke to supporting healthy development and making parents' lives easier.

After doing initial research and moodboarding, I spent a few weeks developing the brand's visual identity and then rolling it out across various collateral pieces. The final design is minimal, thoughtful, playful, and inspired by the natural environment.

Brand Design / Copywriting / Illustration